What is Naveler?
Naveler is a platform that uses a Big Data and Artificial Intelligence self-technology to collect, comprehend and manage the most relevant impacts of your personal or business brand, through your smartphone and in real time.
What do Big Data and Artificial Intelligence mean?
Without getting overly technical or abstract definitions, Big Data is the development of information technology for the treatment of massive data. This is the simultaneous categorization of thousands and millions of data, which offers results of specific interest to each user.
Artificial Intelligence includes the development of computer technology that simulates human rationality applied to data interpretation. In this case, previously collected by Big Data.
How does Naveler work?
Naveler collects permanently and in real time, all the digital mentions related to your brand. It filters all data and finally categorizes the most relevant information in order to show it in a visual and intelligible format. This way, you can understand what is being said about your brand in real time. This way, you can know all the impacts from the most viral to the less ones; the key concepts related to your brand; or who are the main influencers or opinion leaders.
What Naveler is monitoring?
Naveler monitors permanently and in real time Twitter, Instagram and the most important digital communication media, opinion blogs and web pages all over the world.
Facebook has a high privacy restrictions that only allows to know the information related to the followers or friends community of this social network.
Any other digital communication media, opinion blog or web page that is necessary to motorize but it is not included in the Naveler’s data base, can be added on client request in order to improve the motorization and the results analytics.
Who is it addressed to?
Naveler has been specially designed for two different types of public.
On the one hand, to all these people that, due to its profession (artists, sportsmen or sportswomen, politicians, celebrities, etc.) have a high public visibility and it involves a high media repercussion, a wide number of followers and a wide number of impacts and interactions. All of them interested in collecting, filtering and categorizing in order to understand and manage it better in real time.
On the other hand, for the business world, organizations, institutions and the managers or directors who need to know which is the evolution, the impact or the daily progress of their brand and the rival brands.
What is the use of Naveler?
Beyond the previously exposed audiences, Naveler is conceived as an advanced solution for a multitude of cross-cutting situations and needs. We detail below a series of them in which Naveler can be of your help or solution:
- To know and being informed about what is being said about your brand.
- To know and being informed about what is being said about your rivals or any other third brand.
- To know and being informed about what is being said about and issue or a market of your interest.
- To know and being informed about what is being said about a concept, name or keyword of your interest.
- Also to detect opportunities to grow up, to influence or to reposicionate.
- To prevent, avoid or manage crisis in short time.
All of that with completed analytics about online hot news, with results in real time and concentrated and categorized in your smartphone.
What practical information offers Naveler to me?
Naveler offers you 4 type of interactive graphics:
- Brand Management: Shows the frequency and the impact of your brand interactions distributed along a time axis. Not only alone but also in a comparative perspective with other brands.
- Motorization: Shows the mentions received ordered from the highest to the lowest engagement, in real time.
- Tag Cloud: Shows the keywords related to your brand and informs about the mentions associated to each concept.
- Influencers network: Shows the users profile who are interacting each moment with your brand and their influence.
How a brand is monitored?
Naveler offers a range of filter and search segmentation possibilities to achieve the most specific and interesting results for each client:
- Different concepts to monitor the same brand.
- Ability to specify multiple concepts related to our brand that can help to differentiate it from other similar.
- Ability to indicate that noisy concepts you do not want to monitor to prevent infoxicate our results.
- Ability to geotag the geographic area of interest.
- Possibility of limiting the types of sources and users by the level of influence, impact and / or number of followers.
- Ability to segment our search for channels, platforms or social networks.
- Ability to segment results by time interval.
- Ability to segment results by level of engagement.
Which languages are available in Naveler?
Naveler monitors all the impacts about any brand in Spanish, English, French, German, Italian, Norwegian, Catalan and Portuguese.
For more details, do not hesitate to contact us.
Does Naveler work from any country?
Yes. The only limitation is the language of your interest.
Is Naveler compatible with all smartphone systems?
Naveler is compatible with iOS and Android, so it can be downloaded from the Apple Store and Google Play.
I’m interested in Naveler, but I need a personalized service. What should I do?
We invite you to contact and explain us which specific needs you have. We will design a monitoring proposal and a brand analysis for your case.
How can I ask for bills and download them?
Bills will be sent by email to the email address specified by each client.
Which payment methods are allowed?
PayPal, direct debit or transfer.